{"id":23175,"date":"2026-01-13T09:57:04","date_gmt":"2026-01-13T12:57:04","guid":{"rendered":"https:\/\/potyguarnews.com.br\/?p=23175"},"modified":"2026-01-13T09:57:08","modified_gmt":"2026-01-13T12:57:08","slug":"maioria-planeja-reaproveitar-material-escolar-na-volta-as-aulas","status":"publish","type":"post","link":"https:\/\/potyguarnews.com.br\/index.php\/2026\/01\/13\/maioria-planeja-reaproveitar-material-escolar-na-volta-as-aulas\/","title":{"rendered":"Maioria planeja reaproveitar material escolar na volta \u00e0s aulas"},"content":{"rendered":"\n

Oito em cada dez brasileiros com filhos em idade escolar pretendem reaproveitar os materiais do ano passado. A estimativa \u00e9 resultado de uma pesquisa do Instituto Locomotiva, em parceria com a QuestionPro, levantou dados sobre como as fam\u00edlias brasileiras est\u00e3o se organizando para a volta \u00e0s aulas de 2026.<\/p>\n\n\n\n

O presidente do Instituto Locomotiva, Renato Meirelles, avalia que “a parte otimista das conclus\u00f5es obtidas \u00e9 que esse movimento mostra mais planejamento do que desespero”.<\/p>\n\n\n\n

“As fam\u00edlias est\u00e3o ficando mais \u2018profissionais\u2019 em lidar com or\u00e7amento curto\u201d, afirma.<\/p>\n\n\n\n

Impacto financeiro<\/strong><\/p>\n\n\n\n

A pesquisa aponta que a busca por economia se tornou uma estrat\u00e9gia central das fam\u00edlias diante dos custos associados ao in\u00edcio do ano escolar. Ainda assim, esse custo gera desgastes financeiros. Entre as categorias mais citadas est\u00e3o material escolar (89%), uniforme (73%) e livros did\u00e1ticos (69%).<\/p>\n\n\n\n

Cerca de 88% dos brasileiros que v\u00e3o \u00e0s compras afirmam que os gastos afetam o or\u00e7amento familiar, percep\u00e7\u00e3o que \u00e9 mais acentuada em fam\u00edlias de menor renda.<\/p>\n\n\n\n

Para 52% das classes D e E, o impacto \u00e9 considerado muito grande. Entre as classes A e B, esse percentual cai para 32%.<\/p>\n\n\n\n

Al\u00e9m disso, 84% dos entrevistados afirmam que os pre\u00e7os dos materiais escolares influenciam decis\u00f5es em outras \u00e1reas, como lazer, alimenta\u00e7\u00e3o ou contas do m\u00eas.<\/p>\n\n\n\n

E quando se deparam com pre\u00e7os acima do esperado, dois em cada tr\u00eas brasileiros optam por substituir o item por uma marca mais barata.<\/p>\n\n\n\n

As lojas f\u00edsicas continuam sendo o principal canal de compra para 45% dos brasileiros. Outros 39% afirmam que pretendem combinar compras em lojas f\u00edsicas e online. Uma parcela de 16% planeja adquirir a maior parte do material exclusivamente pela internet, o que indica um comportamento de consumo cada vez mais h\u00edbrido.<\/p>\n\n\n\n

Fonte: Agencia Brasil<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Oito em cada dez brasileiros com filhos em idade escolar pretendem reaproveitar os materiais do ano passado. A estimativa \u00e9<\/p>\n","protected":false},"author":1,"featured_media":23176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-23175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educacao"],"yoast_head":"\nMaioria planeja reaproveitar material escolar na volta \u00e0s aulas - Potyguar News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/potyguarnews.com.br\/index.php\/2026\/01\/13\/maioria-planeja-reaproveitar-material-escolar-na-volta-as-aulas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maioria planeja reaproveitar material escolar na volta \u00e0s aulas - Potyguar News\" \/>\n<meta property=\"og:description\" content=\"Oito em cada dez brasileiros com filhos em idade escolar pretendem reaproveitar os materiais do ano passado. 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